In current years, Facebook has arguably been the most well-liked app in loads of main markets throughout the globe. However, WhatsApp, one of many apps it acquired, has surpassed it by way of month-to-month active customers. According to a report launched by analytics agency App Annie, the chat app overtook Facebook final September.
In January 2018, Facebook‘s CEO, Mark Zuckerberg, said WhatsApp has nearly 1.5 billion monthly active users at the moment
In an electronic mail, App Annie instructed TNW that India was the top market in terms of a number of active users for WhatsApp, followed by Brazil, Mexico, Turkey, Russia. Despite backlash in countries like India and Brazil due to the controversy surrounding fake news, the app grew quickly. The firm has began taking corrective steps in these territories to fight the problem of misinformation and restore its status.
However, WhatsApp’s progress is just not just as a consequence of creating markets. Its simplicity and end-to-end encryption made it the highest app by way of engagement within the UK and Canada.
A spokesperson from App Annie mentioned the chat app reached mainstream success by offering a free different to plain companies supplied by telcos like SMS:
Although their worth proposition has subsequently expanded, this core providing has resulted in continued success in rising markets the place the cost of utilizing a cell machine remains to be excessive relative to common earnings.
WhatsApp faces a difficult street forward with the Indian meeting election looming massive. Plus, each of its founders have left Facebook as a consequence of variations with Mark Zuckerberg’s imaginative and prescient for the chat app to introduce ads on the platform. It’ll be fascinating to see if the social community’s selections can have any impact on WhatsApp‘s userbase.
Disclaimer: An earlier model of the article mentioned that App Annie’s graph suggests each Facebook and WhatsApp have 200 million users. However, the graphs indicate just the relative growth, and not actual Monthly Active Users (MAUs). We regret the error.