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The secret lifetime of a myth client


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Kirby tries on a black get dressed

Some folks take window-shopping to the following stage – you could call it myth looking – as a result of because the pound plummets, the center is squeezed and politics is going into meltdown, it is a laugh to faux to have cash. Sue Elliott-Nicholls is an arch exponent of the fantasist’s artwork.

I like a fancy store. I like the odor, the lighting fixtures, the shimmery flooring, the pretty assistants that sign up for in whilst I giddily slip a Cartier eternity ring on my finger, flow some £300 fragrance round, snuggle up within the £4,00zero armchair and ruminate over some great benefits of the £550 Chloe sun shades.

Obviously I don’t have any purpose of ever purchasing any of the ones issues, I just love to faux. In those gray instances of austerity – or is post-austerity? – all of us want just a little golden sparkle in our day, do not we?

I’m now not on my own – there are lots of folks in the market.

Tehya, 21, fills up her digital looking cart with hundreds of kilos’ value of clothier luggage that Carrie Bradshaw could be proud to tuck under her arm. They’re in her cart, on her personal laptop, in her personal home. IT’S LIKE SHE OWNS THEM.

“I could look at bags for hours,” says Tehya. “I do it online. I put loads of stuff in my basket, keep it there for a few days and then I empty my basket and start again a few days later.”

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Tehya additionally myth stores for actual luggage

Kirby, 33, fills up her basket with homes.

“I go on estate agents’ websites and think ‘Oh! Where am I going to move to?’ And then I put them in reverse price order,” Kirby says, with a mischievous smile. Not unhealthy for any individual who is renting a room in her pal’s flat.

“I have a friend who actually buys expensive clothes online and then returns them,” says Kirby. “The money gets put back on her PayPal, so she has loads of money on her PayPal that she doesn’t think about. Then when she needs to buy something she has loads of money on her PayPal account. She sees it as savings.”


Find out extra

Listen to Sue Elliott-Nicholls and her pals discussing myth looking on Woman’s Hour on Thursday 13 December at 10:00

Or click on right here to pay attention on-line


It was once reported this summer season that almost one in 10 British adults buys outfits on-line, takes a cheeky photograph dressed in them in their very own houses, or a designated location (even at the seaside) after which sends them again. The photos are posted on social media, incessantly with the Outfit Of The Day (#OOTD) hashtag.

I do know that is intended to be a problem, however come on – it is genius. The clothes business has all the time chewed us model sufferers up after which spat us out again. Now the computer virus will get just a little flip. This approach you get to nearly personal the outfit.

Personally, I favor an actual store to a digital one. I like the interactive enjoy. It’s like visiting a stately home, however you’ll be able to in fact lie on Queen Elizabeth’s mattress and lightweight the fire within the grate.

“Exactly,” is of the same opinion Kirby. “It’s an interactive art installation, where you can try on all the pieces.”

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Oooh, Givenchy (with Gucci running shoes)

All the concept, love and paintings that has long past into designing that £300 cushion, the fabrics responsibly sourced from a Tibetan mountainside, the hand-stitching carried out via a craftswoman within the Scottish Highlands dressed in fingerless gloves – what just right is it if no-one sees it?

And I like the assistants. They are stunning, they usually make you are feeling stunning too.

“They’re model-like,” says my pal Di, some other myth client. “And they’re very complimentary.”

Well-groomed and sparsely picked for his or her talent to play the game, I like the entire solid: the pretty younger lady exuding cool sublime, the motherly older woman who is aware of best possible, the fairly camp best possible pal.

“Ooooh,” I cooed in Selfridges as I eyed up my Givenchy frock within the (extraordinarily flattering) replicate. “These would look good with some Gucci trainers wouldn’t they?” Next factor I knew any individual had long past skipping off to get me a couple. Nothing is an excessive amount of hassle.

I inform my mate Tracy concerning the rapport I felt with the pretty younger assistant serving to me come to a decision on a silk blouse closing week – I do know he in reality favored me. But Tracey would possibly not have it and pulls me backpedal to Earth.

“He’s schmoozing you because he might have a sale, because in the back of his head he’s thinking, ‘I might as well give her the schmooze, she just might have £900.'”

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Tracy takes a selfie in a leopard print

I will’t imagine that may be true. I ask Tehya, who used to paintings in a high-end luxurious store (promoting luggage after all). Do they now not like me in any respect? Do they just view me as a possible money cow? Do they pass judgement on me? Surely now not.

“No, I think you actually enjoy having someone to talk to for a bit,” Tehya reassures me. “Because it’s better than just standing around, which is a lot of what retail work is. And you can’t actually tell who is faking and who is going to buy stuff – you think you can make a quick assumption as they walk in the door, but sometimes people will just randomly spend thousands of pounds.”

We myth consumers cling a really perfect assistant in very excessive regard, let me inform you.

“There’s nothing nicer than going into the changing room and having the attention of the sales assistant,” is of the same opinion Wendy, who works in model. “Advising you, getting extra sizes, sometimes even getting you a glass of champagne!”

“She got champagne?” Kirby is incensed. “I only ever got that in wedding dress shops.”

I solid Kirby a deferential look. I’ve considered wedding ceremony get dressed looking, however Kirby has in fact carried out it.

“Me and my friend would take it in turns to be the bridesmaid and the bride,” she says. “It can be a bit awkward, because they ask you loads of questions, like the name of your fiancé and stuff – so when they call you a few weeks later, you just don’t answer.”

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Wendy likes myth looking – however then feels unhealthy afterwards

A definite amount of Stanislavsky methodology is incessantly useful when myth looking. You want a character and a again tale – and in reality imagine it.

Kirby’s adjust ego is the daughter of an African diplomat: he is in conferences and has let her free at the West End together with his card. My pal Di performs the wife of a document manufacturer: pals with Victoria Beckham, 3 a success grown-up kids, with a space in Bloomsbury, London, and some other one in Paris. Me? I’m just me however with never-ending quantities of fictional money to spend – oh sure and a Huguenot pile in Spitalfields for when I’m perusing the cushy furniture.

Personally I’m satisfied to go away those stores empty-handed – it is all just right, blank unfastened a laugh.

Wendy, even though, she does not really feel so nice. “It’s like leaving a spa after having a treatment, you’re all relaxed and then you have to get yourself home, and it almost undoes the good that it’s done.”

I ask Kirby how she feels when she’s spewed again into the true international, directly to the chilly gray pavements.

“Oh that’s easy,” she says. “I go into Selfridge’s late afternoon, try on all the fancy things, then go down on to the food court and buy half-price cupcakes in a fancy yellow bag, so I leave with a cupcake and a bag.”

I want to lift a hurrah for us myth consumers. Far from being delusional fakers, I believe we in fact perform a little just right. Exercising our inventive muscle tissue with improvised role-play, appreciating the beautiful issues any individual has created, and assuaging the boredom of the heavenly store assistants who, as Wendy issues out, “like us, want to believe”.

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