Sony enterprise arm invests in geocoding startup what3words – TechCrunch


Sony’s enterprise capital arm has invested in what3words, the startup that has divided all the world into 57 trillion 3-by-Three meter squares and assigned a three-word handle to every one.

Financial particulars weren’t disclosed.

The startup’s novel addressing system isn’t the entire story. The means to combine what3words into voice assistants is what has piqued the curiosity and funding from Sony and others.

“what3words have solved the appreciable problem of coming into a exact location right into a machine by voice. The dramatic rise in voice-activated programs requires a easy voice geocoder that works throughout all digital platforms and channels, will be written down and spoken simply,” Sony Corporation’s senior vice president Toshimoto Mitomo mentioned in a press release.

Last year, Daimler took a 10% stake in what3words, following an announcement in 2017 to integrate the addressing system into Mercedes new infotainment and navigation system—known as the Mercedes-Benz User Experience or MBUX. MBUX is now within the newest Mercedes A-Class, B-Class vehicles and Sprinter industrial autos. Owners of those new Mercedes-Benz autos at the moment are have the ability to navigate to a precise vacation spot on the earth by just saying or typing three phrases into the infotainment system.

Other companies are eager to comply with Daimler’s lead. TomTom and ride-hailing companies like Cabify lately introduced plans to allow what3words navigation to specific areas.

And extra could comply with. The startup says it plans to make use of the funding from Sony to focus on extra initiatives within the automotive house.



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