- People will spend an estimated $2 billion on roses this Valentine’s Day .
- The overwhelming majority of these blooms come from Colombia, notably the temperate highlands outdoors of Bogot and Medelln.
- Enterprise Insider traveled to Colombia to be taught why roses are grown there and the way the floral business is shaping the nation.
FACATATIV, COLOMBIA Your Valentine’s Day roses have been most likely reduce from the stem in a farm outdoors of Bogot by a person like Ral Olmos.
Olmos has labored in Colombia’s flower fields for twenty years. And the scope of his job has modified massively since he began working within the Colombian flower business.
Because the early 1990s, flowers have grown to turn out to be certainly one of Colombia’s greatest exports transport greater than $1.four billion reduce flowers per yr , simply barely lower than gold and low. Practically 80% of the flowers go to the US.
And Valentine’s Day roses lead the pack amongst Colombian flowers. For FranciscoRicaurte, a common director of UPS in South America, the months main as much as Valentine’s Day are peak season not Christmas just because the area sends so many roses to North America.
The great progress of the Colombian floral business is because of a slew of US coverage modifications, a superb native ecosystem, a location that is really extra handy to export from than former floral hub California, cheaper labor, and a transportation community that features every thing from airplanes to huge refrigerated warehouses to modest carts.
Here is the method of bringing 150 million roses from the Colombian savanna to your native florist and why the system works the best way it does:
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