Consumer Insights Manager/Market Research at GBfoods Africa

GB meals is a number one FMCG group in West and Central Africa. We are into Trading and Manufacturing of branded meals merchandise for the African market.

We are recruiting to fill the place beneath:

Job Title: Consumer Insights Manager/Market Research

Location: Nigeria

Role & Responsibilities

  • The mission of this position is to supply client shopper and market insights and managing global initiatives Ghana and Nigeria by analysing and synthesizing a number of pieces of analysis and knowledge into clear and compelling suggestions for the business.


  • This position has a robust give attention to New Product Development, innovation and model and the candidate will develop an understanding of shoppers.
  • Category segmentation initiatives primarily based on shoppers’ drivers – portfolio administration and business alternatives
  • Consumer understanding throughout totally different markets to leverage synergies
  • New bundles positioning checks
  • Brand fairness and technique constructing primarily based on positioning and communication evaluation
  • New Products improvement analysis (concepts, idea, product, pack, pricing…)
  • Product optimization/ formulation analysis.

What are you able to anticipate from us?

  • You could have the prospect to affix an thrilling undertaking in an organization with a robust give attention to rising within the Africa area.

What will we anticipate from you?

  • Expertise with key Marketing Research methods – including segmentation, angle and utilization research, positioning analysis, NPD analysis, promoting expertise analysis and social media analysis. Importantly, the power to uncover significant insights from the analysis.
  • Strategic Thinking and Thought Leadership – The means to take the insights from varied pieces of client analysis and weave them along with different inner and exterior data to develop methods for the group that can permit it to attain progress targets.
  • Strong Communication and Interpersonal Skills – Ability to construction and ship displays clearly, crisply, and compellingly. Excellent verbal and written abilities with confirmed means to advocate and affect choices at BU companions.
  • Collaboration – establishing efficient cross-functional partnerships and relationships in a extremely collaborative surroundings.
  • Continual enchancment – Always searching for methods to enhance – each individually and organizationally. This particular person might want to repeatedly enhance their very own purposeful experience.
  • Project Management – Experience defining the scope and points for analysis/analytic initiatives, creating and executing undertaking plans and managing a number of duties concurrently, expertise main cross-functional undertaking groups.


  • Bachelor’s Degree in Psychology, Market Research, Marketing or different business associated diploma.
  • 4-5 years of market analysis expertise, ideally each on the company and multi-national client items (ideally on a European firm)
  • Fluency in oral and written in English
  • Proficient with Microsoft Office Products (Word, Excel, PowerPoint)
  • Combination of analytical competencies (qualitative and quantitative analysis) and strategic considering with a purpose to uncover insights and bundle and current them in a approach that compels the group to behave on them.
  • Dynamic particular person
  • International expertise is a plus.

Application Closing Date
Not Specified.

Method of Application

Interested and certified candidate ought to:
Click here to apply online

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